The Commercial Workshop

DATE: October 21st, 2017 | TIME: YOUTH: 10am-2pm | ADULTS: 3pm-7pm

Here at The Commercial Workshop, you’ll work intimately with a top commercial Casting Director and working commercial actor. You’ll learn the ins and outs of commercial acting and how the wild world of commercials specifically differs from TV/Film. This class will focus on understanding the business of commercials, timing and energy of commercial acting, learning how you can incorporate improv into your commercial auditions, and much much more.

The best part? The workshop will culminate in performing a commercial script for Jen Kelley, casting director at Big Picture Casting, who has cast hundreds of commercials including spots for Coca-Cola, AT&T, Mercedes Benz and many many more. Josh Covitt has been a working commercial actor for a decade, landing spots for Quickbooks, FedEx, McDonalds, Farmers Insurance, and dozens more.





Jen Kelley
Casting Director, Big Picture Casting

Josh Covitt
Working Commercial Actor

Jen began her career in Atlanta as a talent agent at People Store. Jen worked in all departments during her 14 years there, eventually becoming the department head of the commercial and industrial divisions. She left People Store October 1, 2011 to form Big Picture Casting, Inc. with Rita Harrell.

Jen is also a co-founder and the Artistic Director of Sketchworks Theatre. There she writes, directs, produces and acts in various sketch comedy shows throughout the year. She has also co-written “The Actor’s Guide for Kids,” a successful actor’s handbook published by Illustrata. In her spare time, Jen enjoys tennis, gardening, writing and volunteering at Furkids. She lives in Atlanta with her husband Nick and her cat who thinks he’s a dog, Maximum Jackson (Max).

Josh has appeared in dozens of commercials, many of which where he plays a dumb husband or boyfriend. Although he did once play a heroic FedEx delivery guy who was stuck in an action movie… but he’s usually a dumb husband.

In 2010 Josh was a performer in IO West’s “The Ultimate X-ecution: The Search for LA’s Best Improviser.” Josh was voted the winner of the competition after 16 weeks. Josh also co-founded the sketch group, The Attack!, who’s videos have been featured on the front pages of YouTube,, The Huffington Post, Funny or Die. His work in viral comedy videos has amassed over 150 million views collectively, including the hits “Talk to Kids PSA,” “Clumsy Best Man Ruins Wedding,” “Undercover Karaoke With Jewel,” and “Ryan Gosling Stole My Best Friend.”

Clients that Jen and Josh have worked with include…

Commercial Clients


DATE & TIME: YOUTH: 10am-2pm | ADULTS: 3pm-7pm

LOCATION: 1934 Cliff Valley Way NE, Suite B | Atlanta, GA 30329

INVESTMENT: Super Early Bird (first 4): $149 | Early Bird: 165 (next 4): $165 | Regular: $195


  • Understanding the audition process for commercials
  • Learn how commercials differ from TV/Film
  • Break down commercial scripts, both spokesperson and scenes
  • Work a commercial in front of the camera
  • Learn how wardrobe impacts your audition
  • National v. Regional v. Local commercials